Jeremy LaBrash

Jeremy LaBrash Los Angeles Growth systems

Growth problems are rarely channel problems.

I lead and rebuild the systems connecting media, measurement, lifecycle, and growth operations, so teams can see what is working, fix what is not, and scale with confidence.

View selected work
Experience
12+ years across growth and performance marketing
Scale
Multi-million-dollar media programs and cross-functional teams
Selected brands
Toyota, Lexus, Sanofi, PNC, Prudential, Nationwide, Crunchyroll
Sectors
Fintech, automotive, healthcare, SaaS, DTC, entertainment, mission-driven

01 Selected work

Selected work.

A small number of cases, each focused on the context, constraint, role, decisions, and outcomes that mattered.

Rebuilding the growth engine for a luxury DTC brand

From fragmented paid media and unreliable measurement to a connected acquisition, lifecycle, conversion, and decision system.

Average blended ROAS
~5x
Engagement average, from ~1.2x during a weak period
Client
National luxury DTC brand (anonymized)
Timeframe
~2-year engagement

Operating enterprise automotive growth across programmatic, measurement, and dealer demand

A multi-million-dollar automotive media system for Toyota and Lexus spanning evergreen demand, model launches, seasonal campaigns, dealer actions, audience strategy, measurement, and continuous optimization.

Invalid traffic on problem campaigns
~20% → ~3%
Before → after inventory controls
Client
Toyota Motor North America (Toyota, Lexus), via interTrend Communications
Timeframe
2022–2024 (interTrend tenure)

All work

02 Practice

Growth works as a system.

Media, measurement, lifecycle, and infrastructure affect one another. I work across those connections rather than treating each channel as a separate problem.

  • Growth systems diagnostics

    Finding the actual constraint across acquisition, conversion, lifecycle, and reporting before prescribing a fix.

  • Performance marketing

    Paid media strategy, account structure, and operating cadence tied to business outcomes rather than platform-reported results.

  • Programmatic media

    Buying strategy, supply and inventory decisions, and the operational detail that decides whether programmatic spend is efficient.

  • Measurement and attribution

    Making the numbers trustworthy enough to allocate budget on: tracking integrity, attribution logic, and incrementality questions.

  • Marketing infrastructure

    The tracking, data flows, automation, and tooling underneath growth, and how they fail quietly.

  • Lifecycle and CRM

    Connecting acquisition to retention: behavioral email and SMS, CRM workflows, referral, and repeat-purchase programs measured against downstream outcomes.

03 Background

Operator first, advisor second.

My background spans hands-on execution, team leadership, enterprise media, fintech, SaaS, DTC, and advisory work.

  1. 2025–Present

    Independent Growth Systems Advisor / Fractional Growth Lead, Empirium Solutions LLC

    Independent client work across growth strategy, performance marketing, measurement, lifecycle, automation, analytics, and technical marketing.

  2. 2024–2025

    Director of Growth Marketing, SoLo Funds

    Growth strategy for a two-sided fintech marketplace.

  3. 2022–2024

    Associate Marketing Director, Growth Marketing, interTrend Communications

    Enterprise growth and performance strategy across paid search, paid social, programmatic, video, and audience activation, including major Toyota and Lexus initiatives.

  4. 2018–2022

    Growth & Performance Marketing Lead, DYL

    Performance marketing and growth programs across SaaS, e-commerce, finance, and lead-generation businesses.

  5. 2013–2018

    Digital Marketing Manager, Level11

    Progressed through increasingly senior digital marketing responsibilities across SEO, SEM, programmatic, email, CRM, lead generation, and analytics.

Full background

Advisory engagements run through Empirium Solutions.

04 Writing

Notes from the operator side of growth.

Writing on measurement, media systems, lifecycle, attribution, and the infrastructure underneath growth.

Writing

Contact

Need another set of eyes on the system?

I’m available for select advisory work, collaboration, and senior growth opportunities.

Email me LinkedIn Advisory engagements via Empirium Solutions